fastcompany:

Introduced last month, the Cronut has customers lining up outside Cronut creator Dominique Ansel’s SoHo bakery at 6 a.m., and the store regularly sells out its daily production of at least 300 within a half-hour after opening. This enormous popularity is no accident. In fact, the Cronut’s success reflects the many strengths that characterize America’s small-business sector.

Here’s the small-business recipe for a Cronut-level hit:

1. A dollop of product innovation.
2. A dash of social media and marketing.
3. A pinch of sustainable growth.

How your business can whip up a cronut-like craze.

[Image: Flickr user Katy Watts]


CRONUTS!

#worthvotingfor

Source: fastcompany
  1. crouzz reblogged this from fastcompany and added:
    The Cronut’s success reflects the many strengths that characterize America’s small-business sector. (via @fastcompany)...
  2. amonemoney reblogged this from fastcompany
  3. genemarksblog reblogged this from fastcompany and added:
    Cronuts are everywhere!
  4. sandmtntexan reblogged this from fastcompany
  5. worthvotingfor reblogged this from fastcompany and added:
    CRONUTS! #worthvotingfor
  6. edwardeclectic reblogged this from fastcompany
  7. aanwar reblogged this from fastcompany
  8. jeaninehughes reblogged this from fastcompany and added:
    Only in ‘merika! ..The latest sensation in NYC, the cronut, a cross between a donut and a croissant. Anyone had one?
  9. elenikaras reblogged this from fastcompany and added:
    Fascinated by the Cronut phenomenon! Now let’s eat 20!
  10. breathe-smoke reblogged this from fastcompany
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